Carnival Cruises UK has announced that by the end of 2010 Ocean Village will cease operations as a brand and the ships will be transferred to the P&O Australia Cruises. The ship Ocean Village which continues to operate Caribbean cruises until next fall will be renamed to Pacific Pearl.
In 2003 Ocean Village commences operations with the tag line “The cruise for people who don’t do cruises” and offered the British public a relaxed cruise experience, similar to Norwegian Cruise Line Freestyle cruising.
Ocean Village successfully appealed to first-time-type cruisers by "tearing up the cruising rule book" and targeting the "Dress Down Friday" generation. The cruise line strongly supported casual dress, sporty activities, eating-when-you-please, stand-up comics and rock concert-style entertainment. Freedom and casual experience has been the mantra everyday on Ocean Village. Specifically, none of the restaurants have dress codes and there are no formal evenings, so the cruise was great for those who like to pack light and for those who avoid formal attire.
The Caribbean and Tobago in particular will continue to see cruise ships from the Carnival family member P&O Cruises, as the Oceana, Artemis and Ventura continue to ply their routes with formal cruises providing great cruise vacations.